Thursday, November 16, 2006

Just posted this on Drapers Blog

and realized it worked for here as well. It's a description of a future clothing buying trip.

"Considering how short the fashion cycle (the time between when the trend enters the trade and when it enters the shops) is becoming so short these days, and considering the many new ways in which computers can be used to mechanize the design-to-garment process, and also considering the advantages ecologically, maybe the time of bespoke clothing will come again soon. A shop stocks one each of a range of sizes of each garment (or maybe a few more of particularly popular sizes)(how long would it take to produce just that many garments of a design?), the customer comes in, tries on what she likes and finds the appropriate size, steps into a 3-D scan booth so that the pattern for that design can be customized to her body, the order is entered (perhaps with a few detail options the customer can choose), and a few days later, the customer receives the item customized to her specifications. No waste of materials or transportation costs. Less stock space required. It's already being done for jeans and trainers. Why not for the rest?"



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