This is how we do it.

There's a great story in The Guardian this Saturday. Hugh Fearnley-Whittingstall, of the famous River Cottage cooking school, will be opening a food store. Seems he was approached by Tesco (Americans, think Wal-Mart starting with groceries and moving on to the rest rather than the other way around.) to become the public face for the company.

One of his major points in teaching cooking has always been paying attention to what he calls unnecessary "food miles". Local sourcing pays off in good cooking. He is also concerned about the destructive influence of big supermarkets on village high streets (downtowns) and markets.

But cooking is his business. The rest of us may accept that he is right, but find it impractical to wander all over the county on a regular basis to buy locally.

So, he's going to make it easier for those who live in the vicinity of Axminster, his local town. He's planning on opening a store in the town center that will sell ONLY locally sourced food, taking care to support rather than compete with local enterprises.

Norwich!!!!!! You with the big market in the middle of town!!!! Are you listening????